Words by: Mimi JL Wrestling meets the culture, and the culture meets wrestling. WWE has always been about larger-than-life moments. This week’s Monday Night Raw at Madison Square Garden in NYC felt like it. Lately, more than ever, WWE has been giving us an extra flex with its crossover appeal. What used to be a … Read moreFROM THE RING TO THE RED CARPET: IS WWE EVOLVING INTO THE LIFESTYLE SPACE?
Words by: Mimi JL The traditional WWE live event chore, the old-school loop of Raw, SmackDown, and multiple house shows, is quickly becoming a relic of the past. Under TKO Group Holdings, WWE’s not just a media entertainment company; it’s running a content driven, multi-platform entertainment empire where every event is purposefully packaged and monetized. … Read moreWWE’S MEMORIAL DAY WEEKEND TAKEOVER: A BLUEPRINT FOR THE NEW ERA OF WRESTLING BUSINESS
Words by: Mimi JL Is the WWE on Netflix honeymoon phase over? As I’ve said before, the move to Netflix had me concerned, given its history on a linear platform. We recall, January 6 kicked off big. That hype train is slowing down fast though. The latest numbers show Raw’s global viewership has dropped to … Read moreWWE RAW’S HITS SLUMP: GROWING PAINS OR A BIGGER ISSUE?
Words: Mimi aka #TheWrestlingChic For the past few weeks, I’ve noticed a new logo popping up in WWE programming, subtly woven into the ring and around the Elimination Chamber hype. But it wasn’t until I saw the actual packaging that the nostalgia hit me like a vintage KO Packaged Pile Driver (I know… I’m extra), one … Read moreWWE & NISSIN’S HOT & SPICY FIRE WOK BRINGING HEAT
Words: Mimi aka #TheWrestlingChic Stepping into the ring with confidence, Queen of the Ring brings the compelling story of wrestling pioneer Mildred Burke to the big screen. Directed by Ash Avildsen, the biographical sports drama makes its entrance into theaters this Friday, March 7, 2025, starring Emily Bett Rickards as Burke; a single mother who defied … Read more‘Queen of the Ring’: A Solid Wrestling Biopic That Falls Just Short of a Perfect Pin
Words: Mimi aka #TheWrestlingChic Wrestling and fashion have always walked the same runway, just with a little more body along the way. This year at SXSW in Austin, TX, the crossover between style and suplexes takes center stage with a “Fashion & Wardrobe Design/Styling in Professional Wrestling” panel. The panel, hosted by Pro Wrestling Illustrated’s resident … Read moreWRESTLING’S FRESHEST FITS: SXSW PANEL EXPLORES FASHION, STYLE & STORYTELLING
Words: Mimi aka #TheWrestlingChic Ask Khal, I’ve been chomping at the bit! Clarity has been given; number crunchers, gather ‘round ‘cause we got some data… FINALLY. Netflix hit us this week with a clarification on how they’re calculating the streaming viewership for WWE’s Raw, and while it ain’t a full-on conspiracy, the math’s been looking a … Read moreCAP?… RAW NUMBERS ON NETFLIX: BREAKING DOWN THE STREAMING STATS