WrestleMania 43: Money, Mania and the Middle East—WWE’s Biggest Power Play

This past Saturday in Las Vegas, WWE announced that WrestleMania 43 will be held in Riyadh, Saudi Arabia, in 2027. It wasn’t just one of their biggest booking twists; it was a massive statement that required a few days of proper digestion. For the first time ever, the Greatest Stage of Them All is leaving … Read moreWrestleMania 43: Money, Mania and the Middle East—WWE’s Biggest Power Play

RON KILLINGS BRINGS THE SOUL OF THE SOUTH TO SUMMERSLAM WEEKEND WITH ‘THE WHITE ALBUM’ LISTENING PARTY

On the eve of WWE’s SummerSlam weekend, the heart of Nashville didn’t just beat to the rhythm of wrestling, it sang to the soul of Ron Killings. Inside an intimate, vibed-out listening session packed with fans, family and, friends, Killings, formerly known to wrestling fans worldwide as R-Truth, invited us into his world of music, … Read moreRON KILLINGS BRINGS THE SOUL OF THE SOUTH TO SUMMERSLAM WEEKEND WITH ‘THE WHITE ALBUM’ LISTENING PARTY

Trinity ‘Naomi’ Fatu: The GLOW That Never Dimmed

When discussing Black excellence in professional wrestling, Trinity “Naomi” Fatu must be mentioned. She’s not just a WWE superstar; Naomi is a multi-talented entertainer in rare form: a wrestler, dancer, singer, actress, and storyteller. She embodies resilience, reinvention, and that undeniable Black Girl GLOW. Born on November 30, in Sanford, Florida, Naomi’s first love was … Read moreTrinity ‘Naomi’ Fatu: The GLOW That Never Dimmed

FROM THE RING TO THE RED CARPET: IS WWE EVOLVING INTO THE LIFESTYLE SPACE?

Words by: Mimi JL Wrestling meets the culture, and the culture meets wrestling. WWE has always been about larger-than-life moments. This week’s Monday Night Raw at Madison Square Garden in NYC felt like it. Lately, more than ever, WWE has been giving us an extra flex with its crossover appeal. What used to be a … Read moreFROM THE RING TO THE RED CARPET: IS WWE EVOLVING INTO THE LIFESTYLE SPACE?

WWE’S MEMORIAL DAY WEEKEND TAKEOVER: A BLUEPRINT FOR THE NEW ERA OF WRESTLING BUSINESS

 Words by: Mimi JL The traditional WWE live event chore, the old-school loop of Raw, SmackDown, and multiple house shows, is quickly becoming a relic of the past. Under TKO Group Holdings, WWE’s not just a media entertainment company; it’s running a content driven, multi-platform entertainment empire where every event is purposefully packaged and monetized. … Read moreWWE’S MEMORIAL DAY WEEKEND TAKEOVER: A BLUEPRINT FOR THE NEW ERA OF WRESTLING BUSINESS

WWE RAW’S HITS SLUMP: GROWING PAINS OR A BIGGER ISSUE?

Words by: Mimi JL Is the WWE on Netflix honeymoon phase over? As I’ve said before, the move to Netflix had me concerned, given its history on a linear platform. We recall, January 6 kicked off big. That hype train is slowing down fast though. The latest numbers show Raw’s global viewership has dropped to … Read moreWWE RAW’S HITS SLUMP: GROWING PAINS OR A BIGGER ISSUE?