FROM THE RING TO THE RED CARPET: IS WWE EVOLVING INTO THE LIFESTYLE SPACE?

Words by: Mimi JL Wrestling meets the culture, and the culture meets wrestling. WWE has always been about larger-than-life moments. This week’s Monday Night Raw at Madison Square Garden in NYC felt like it. Lately, more than ever, WWE has been giving us an extra flex with its crossover appeal. What used to be a … Read moreFROM THE RING TO THE RED CARPET: IS WWE EVOLVING INTO THE LIFESTYLE SPACE?

WWE’S MEMORIAL DAY WEEKEND TAKEOVER: A BLUEPRINT FOR THE NEW ERA OF WRESTLING BUSINESS

 Words by: Mimi JL The traditional WWE live event chore, the old-school loop of Raw, SmackDown, and multiple house shows, is quickly becoming a relic of the past. Under TKO Group Holdings, WWE’s not just a media entertainment company; it’s running a content driven, multi-platform entertainment empire where every event is purposefully packaged and monetized. … Read moreWWE’S MEMORIAL DAY WEEKEND TAKEOVER: A BLUEPRINT FOR THE NEW ERA OF WRESTLING BUSINESS

WWE RAW’S HITS SLUMP: GROWING PAINS OR A BIGGER ISSUE?

Words by: Mimi JL Is the WWE on Netflix honeymoon phase over? As I’ve said before, the move to Netflix had me concerned, given its history on a linear platform. We recall, January 6 kicked off big. That hype train is slowing down fast though. The latest numbers show Raw’s global viewership has dropped to … Read moreWWE RAW’S HITS SLUMP: GROWING PAINS OR A BIGGER ISSUE?

WWE & NISSIN’S HOT & SPICY FIRE WOK BRINGING HEAT

Words: Mimi aka #TheWrestlingChic  For the past few weeks, I’ve noticed a new logo popping up in WWE programming, subtly woven into the ring and around the Elimination Chamber hype. But it wasn’t until I saw the actual packaging that the nostalgia hit me like a vintage KO Packaged Pile Driver (I know… I’m extra), one … Read moreWWE & NISSIN’S HOT & SPICY FIRE WOK BRINGING HEAT